People are visual.

For the past 8 years, “SEO” has been the focus of marketing a business. The goal has been to get traffic to your site and to trend on Google using SEO-enhanced words. Studies have shown that people are visual. Digital design is more important than SEO content because it is the final ingredient to securing a sale. You can bring them to the “waterhole”, but you can’t make them drink… You can get a shit ton of traffic to your site, but if your site is not visually appealing, they won’t stay long. People’s attention span heavily weighs on the visual. Is your brand established? Do you effectively communicate yourself through your branding?